Lead with proof: people who have already worked out their Zakat are choosing a charity. Showing real outcomes first answers "why Muslim Hands?" before anything else.
Reels row reused from social. Each one ends with "Give your Zakat to this" and opens the matching product.
"Before the well, my daughters walked two hours for water."
"I could stay in school because someone sponsored me."
Signposts after the stories: the practical tools come once the donor is convinced. Nisab and FAQs follow below.
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